Tanya Vaughan

CMO, eCommerce digital marketing expert with 15+ years marketing experience including D2C, B2C, B2B and partner marketing programs specializing in online, digital marketing disciplines with companies ranging from startup to Fortune 10 (8 years with HP) . Extensive experience in search engine marketing (SEM) and optimization (SEO) and web site optimization as well as other internet marketing channels including content, usability, accessibility, affiliate, email, social media and analytics. Experience with marketing automation (Marketo, HubSpot) and CRM (Salesforce, Hubspot). Additional offline marketing experience managing PR, print, events and business development. Excels at team building and leadership.Speaker at Search Engine Strategies (SES) San Jose and NY, PubCon and eTail. Served on SEMPO Board of Directors. Recognized as one of "Accomplished 40 Under 40".Undergraduate degree in Finance and MBA, both from Boise State University.Specialties: executive leadership, entrepreneurship, digital marketing, search engine marketing (SEM), search engine optimization (SEO), email and retention marketing, marketing automation, affiliate marketing, social media marketing, internet marketing, web marketing, small business marketing, enterprise business to business (B2B) marketing, ecommerce, finance, operations. Industries: health, fitness, CPG, technology, CRM, software, consumer electronics, SaaS.