Tara Mellett
West Hollywood, California, United States
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Tara Mellett is a passionate and innovative brand leader with 25.8 years of experience in integrated marketing, digital strategy, interactive marketing, and advertising. Based in Los Angeles, California, she is known for her ability to define new opportunities and create an environment for bold ideas. Tara challenges and pushes boundaries for various brands, from startups to Fortune 50 brands to develop global, big brand thinking, product, and digital innovations. She is a change agent who merges creative storytelling with data-driven tactics to create innovative ideas. Tara believes in the next generation of brand advocates and has a passion for developing exceptional marketing talent while building engaged and productive global teams.
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Emails and Phone Numbers

@humanstandard.com
@phenomenon.com
@hotmail.com
@chief.com
+1 323640****
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About

Passionate and innovative brand leader, independent thinker and someone who doesn’t follow convention. I have a desire to define new opportunities and to create an environment for the boldest and best ideas to take root - all in the pursuit of defining a remarkable role for each brand. I challenge and push boundaries for a range of brands from startups to Fortune 50 brands to develop global, big brand thinking, product & digital innovations and creative ideas that change the conversation by blending an understanding of culture, innovation, new/evolving distribution models and content creation. As a creative but pragmatic leader, I am a change agent who merges creative storytelling with data-driven tactics through the art and science of creating something new. I believe in the next generation of brand advocates, and have a passion for developing exceptional marketing talent, while building engaged and productive global teams. AREAS OF EXPERTISE: Brand Vision & Positioning | Integrated Marketing & Brand Development | Customer Engagement and Revenue Growth | Entertainment Marketing | Digital Marketing | Global Team Leadership | Product Innovation | Digital & Social Media Product and Marketing Launches | Go-to-Marketing Planning INDUSTRY EXPERIENCE: Entertainment | Media | Health & Wellness | Luxury Lifestyle | CPG | Technology | Fitness & Sporting Goods | Beverages | Financial Services | Fashion

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Work Experience

Los Angeles, CA, US

Advertising Services

15
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Tara Mellett's Professional Milestones

  • Founding Member (2020-01-01~): Contributing to the successful completion of various projects, improving quality of life for employees and fostering a collaborative work environment.
  • Global Group Brand Director (2014-09-01~2019-09-01): Elevated global brand identity by creating an impactful and engaging brand portfolio, driving international brand recognition.
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Education

University of Massachusetts Amherst
University of Massachusetts Amherst
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