Tawna Canhoto

Tawna Canhoto [email protected] A senior marketing professional with extensive experience in integrated marketing campaign development and execution working with both large corporations as well as entrepreneurial organizations, Ms. Canhoto has also served as the VP of Programs, President-elect and then President for two consecutive terms of the Orange County Marketing Association. Having earned a BA in Business with an emphasis in marketing, she has spent her marketing career applying her knowledge to every facet of her trade including e-marketing, internet advertising, direct mail, event management, tradeshow management and customer loyalty programs. Working with clients, agencies and internal teams, Ms. Canhoto’s success comes from building integrated marketing campaigns to drive pipeline and sales. Highlights of Ms. Canhoto’s career include: • Generated $5.8M in validated lead revenue through co-management of $650K annual North America regional, thirteen location event series. Ms. Canhoto came in under budget, sold 57% of event sponsorship - exceeding goal by 11.5%, and secured 67% of the event series customer presentations - exceeding goal by 34%. • While successfully managing budgets from $150,000 to $6 million, she was recognized for taking a leadership role for which management indicated: “Her pro-activeness with budget management allowed for additional funds to shift into the organization” resulting in $250,000 in additional program funds to drive greater lead revenue. • Managed year long, $250,000 corporate image program in conjunction with the Orange County Register. • Successfully launched three new loyalty membership clubs. • Increased lifetime membership by 21% in one year through implementation of innovative pricing structure. Known for her strong problem solving skills, Ms. Canhoto incorporates ‘big picture’ thinking while developing efficient and cost-effective methods for achieving marketing goals.