Teresa Crosato

A strategic marketing communications professional with more than 15 years of progressive movement and a proven record of accomplishment in planning, executing, overseeing and measuring overall marketing and communications activities; adaptable, self-starter and effective communicator to address project challenges and exceed expectations; demonstrated success in balancing competing priorities that have wide-ranging project needs. Specialties: Content Marketing - Creating on-brand, consistent content that is optimized for search and user experience for all marketing channels including online, social media, email, video, print and in-person; mapping out a content strategy that supports and extends marketing initiatives; testing and measuring content effectiveness Strategic Planning - Creating, executing and managing marketing and communications programs designed to build brand awareness, manage company reputation and stimulate desired response Branding & Identity - Strengthening brand identity by establishing well-defined visual guidelines and category-defining phrases; managing the brand by providing training, assets and tools to ensure consistent delivery of on-brand communications; enhancing brand experience by executing integrated multi-channel activities including sponsorships, digital marketing, outreach campaigns, traditional advertising and marketing collateral