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Teresa Crummett O'Sullivan
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Stanford University
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FlashIntel GPT
Tell me more about Teresa Crummett O'Sullivan?
FlashIntel GPTTeresa Crummett O'Sullivan is an experienced marketing professional with over 31 years of work experience. She has a wide range of skills including marketing strategy, lead generation, direct marketing, email marketing, and marketing. Based in Los Angeles, California, Teresa has worked with start-ups and has a broad background in corporate brand development, product marketing, PR, communications, and business development. She has held various leadership positions in companies such as Brandman University, The Walt Disney Company, American Express, and UMassGlobal. Teresa's expertise lies in corporate identity development, traditional direct marketing, and database analysis.
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About
Experienced marketing professional with a wide range of expertise ranging from operating experience with start ups that included both successful IPOs as well as acquisitions. Early career achievements include management responsibilities at Fortune 100 companies. Extensive early stage operating talent and insight in fast-paced competitive environments. Marketing experience covers multiple industries including post-secondary education, financial services, e-commerce and online media. Broad background in corporate brand development, product marketing, PR, communications, business development and all online and traditional forms of direct marketing tactics to acquire and retain customers. Responsibilities have included agency selection and oversight in addition to staff creation and team building.Specialties: Corporate Identity development, Traditional direct marketing (direct mail, telemarketing/Call Center, DRTV) and online marketing (email campaign management, SEO, SEM), database analysis (segmentation, targeting, lifetime value modeling, CRM) financial and human resource management.
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Teresa Crummett O'Sullivan's Professional Milestones
- Chief Marketing Officer (dic.-1998-01~mar.-2002-01): Creating and executing successful marketing campaigns to drive brand awareness and increase customer engagement.
- Acting Vice Chancellor Of Marketing And Communication (2011-03-01~2013-08-01): Developing and implementing effective marketing strategies to enhance brand visibility and reach target audiences.
Education
Marketing,
Finance,
Master Of Business Administration,
Masters,
Marketing & Finance
Skill
Marketing Strategy
Lead Generation
Direct Marketing
Email Marketing
Marketing
Strategy
Integrated Marketing
Sales
Leadership
Advertising
Google Adwords
Brand Awareness
Business Development
Sem
Marketing Communications
Product Marketing
Event Management
Internet Strategy
Competitive Analysis
Market Research
Social Media
Brand Management
Targeted Advertising
Corporate Identity
Web Analytics
Team Building
Telemarketing
Rfp Generation
Customer Segmentation Strategy
Creative Strategy
Media Planning
Marketing Management
Certification
Other Named Teresa Crummett O'Sullivan
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Teresa Crummett O'Sullivan works for Teresa Consulting
Teresa Crummett O'Sullivan's latest education in Stanford University
