Teresa Lin

Intrepid brand-builder: Connecting consumer truths with some of the world's biggest brands to future proof their business. Obsessed with understanding people and culture. Internationally fluent: Adept at building cross-functional teams, fostering relationships and knowledge-share across global agency and brand hubs. I've had the privilege of working all over the world, running everything from ethnographies to brand summits.Ambidextrous: Working to erase the line between digital strategy and traditional brand planning. And as a data geek, I tap into both the art & science of great creative work. Hacker-mindset: I love navigating through complex, layered organizations and instigating change through a boots-on-the-ground, start-up mindset, and encourage those on my team to do the same. People person: Mentor over manager. Leading by change and example, inspiration and perspiration.