Thomas Needham

Over my career of more than 25 years in content and marketing, I’ve developed a successful track record of increasing revenue and powering business growth in roles of increasing scope and responsibility. I’m an avid consumer of leadership material and constantly looking to learn and grow. I enjoy leading teams and would describe my leadership style as approachable, conversational, but also direct and focused. I view business growth and the creation of new departments and roles, warranted to support that growth, as a responsibility to my organization and a contribution to the community. My philosophy on managing people is to ensure they know what is expected of them, make their efforts measurable, provide them with the necessary tools and direction, and then grant them the space to be excellent. This approach has served me well for years and created many relationships that have lasted longer than working tenures. Areas of Expertise Include: • Content marketing • Native advertising • Demand generation • Lead generation • SEO • Social Media messaging and marketing • Persona creation and customer journey mapping • P&L responsibility for large operating units • Revenue and expense budgeting • Public speaking / seminar speaking • Sales and product education • GTM strategy development • First and third-party market research design and evaluation • Strategic planning