Tiane Allan

Dynamic and result-oriented professional with a background in multinational organizations such as Adidas, Nike, and Universal Music. Well-rounded experience in creating and executing global and local business strategies: • Category and Product Management with P&L accountability• Go-to-market strategy across all sales channels (eCom, Own Retail, Wholesale, Franchises) for high-added-value products as well as economy of scale• Brand Positioning, Management and Communications: building and implementing holistic plans across the Marketing ecosystem and funnel - Consumer Research, Digital Marketing, Trade Marketing, Sports Marketing, Entertainment, Influencer & Partnership Marketing• Collaboration & Partnership management: developing new business, contract negotiation, product development and launchExpert in influencing a wide range of collaborators across different functions. Proficient in team design and adept at bridging the gap between people, processes and technology to increase productivity.+15 years in leadership positions+10 people team managed, across various locations and from diverse cultures+15 years of market experience, +5 years of global headquarters experience+10 million budget management accountability Selected for Adidas High Potential leadership development program. Sponsor of the Diversity Equity & Inclusion committee and mentor for Women’s Network at Adidas.Brazilian living in Germany.English, Portuguese, Spanish.