Tina Curry
digital marketing executive & growth driver >>> voice of customer | integrated & digital marketing tactics | product launch & gtm | top talent team development@ Stallion Infrastructure Services
Greater Houston
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Tina Curry is a growth-centric marketing executive with 24.3 years of experience. She specializes in marketing strategy, segmentation, direct marketing, and competitive analysis. Based in the United States, Tina has a strong track record of introducing digital and integrated marketing strategies, leveraging customer experience to drive business evolution. She has built multiple programs and campaigns, advocating for the voice of customer programs, and driving revenue growth. Tina is a trusted partner to senior executives, capturing critical buy-in and shifting internal mindsets to catapult performance. She has a track record of delivering 10% customer growth, launching new home services businesses, and delivering exceptional customer experiences.
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Emails and Phone Numbers

@reliant.com
@centerpointenergy.com
+1 281650****
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About

A growth-centric marketing executive, I build momentum by introducing digital and integrated marketing strategies, injecting the voice of the customer into forward action, diving deep to benchmark competitors and ensure data-fueled action, and rallying my organizations and team around innovative ideas that outpace aggressive goals. I am skilled in lifecycle communications and value-driven marketing tactics that capture top ROI and allow businesses to penetrate new markets and launch novel products. With a tenure of upward growth and impact, I have built multiple “first ever" programs and campaigns while advocating for the voice of customer programs that bolstered awareness, preference, retention, and NPS. I am out-come oriented and unrelenting in my focus on driving business evolution through leading-edge marketing strategies and tactics. I serve as a trusted partner to senior executives, capturing critical buy-in around strategic initiatives and shifting internal mindsets to catapult performance. My leadership and strategies have increased revenue, awareness, customer satisfaction, renewal rates, and adoption while reducing costs. As I leader, I am a coach and mentor who removes the roadblocks holding back the success of my teams. While I set high expectations, I ensure they have the tools, resources, and support to perform. AREAS OF EXPERTISE 🎯 Digital & Integrated Marketing Strategy 🎯 Voice of Customer 🎯 Lifecycle Communication Strategy 🎯 Customer & Market Analytics 🎯 Market Research & Intelligence🎯 Executive Engagement & Buy-in 🎯 Product Launch & GTM Strategy🎯 Customer Acquisition & RetentionKEY ACHIEVEMENTS➽ Developed marketing strategy for GTM and customer engagement to launch brand-new home services businesses inside Southern territory that reached $13M EBITDA and $50M in total revenue.➽ Increased share of wallet, improved adoption 20%, and increased engagement 10% by deploying lifecycle-driven approach to marketing communications with enriched customer-centric data and tracking.➽ Delivered 10%+ customer growth, launching first-time products in complex markets to target underperforming demographics and deliver turnaround of customer metrics.➽ Founded customer experience team “Voice of Customer (VOC)” program that bolstered awareness, consideration, preference, retention and NPS.➽ Supported attainment of recognition from J.D. Power, ranking CenterPoint Energy #1 in the Southern Region Gas Utility Residential Customer Satisfaction Study for 3 years consecutively.

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Work Experience

950 Corbindale Rd, Houston, Texas, 77024, US

Oil and Gas

989
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Tina Curry's Professional Milestones

  • Manager - Retention Marketing | Partner Marketing (2005-09-01~2007-10-01): Developing and executing strategic marketing campaigns to increase company awareness and drive retention for partner marketing.
  • Marketing Associate (2000-10-01~2004-03-01): Creating and implementing successful marketing campaigns to increase brand awareness and drive customer engagement.
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Education

Loyola University New Orleans
Loyola University New Orleans

Marketing,

Accounting,

Bachelors,

Bachelor Of Business Administration,

Marketing & Accounting,

Accounting & Marketing

788918400-915148800