Toby A. Smith

Toby A. Smith • Will thoughtfully craft your message for any media - Web, interactive, video, animation, and print. • Brings you more than 20 years of demonstrated success with marketing, educational, and training projects across a wide range of industries like education, hi-tech, financial services, medical, energy, retail, and broadcast. • Adds another strategic thinker to your team, applying deep knowledge of best practices to conceive and execute information architecture, instructional design, and communications plans. • Contributes creativity and enthusiasm to your team, with the practical understanding that every great idea must be well-organized, on-time and on-budget. Three unique qualities that Toby A. Smith offers to help you communicate better: 1. A quick study of new content. With little direction, I will research and digest any information, turning it into the white paper or lead-generation email you need to captivate your target. 2. Deep knowledge. With experience as a news producer, manager, and educator and broad experience with both vertical and horizontal markets, I offer varied perspectives on reaching diverse target audiences. 3. Strong collaborator. Exceptional listening skills, a calm and thoughtful demeanor and the ability to synthesize discussion points make me a valuable leader or dynamic member of your team. Specialties: Adept at mastering and translating difficult, complex, and/or technical information into engaging, easy-to-understand prose. [Common Misspellings: Tobey, Tobye, Tobi. Smith usually not a problem. FYI - I always use my middle initial - "A." ]