Todd Victor Yeadon

Marketing in 2020 during these days of COVID-19, encapsulates many forms of marketing that I believe belong really under one moniker. Social media, paid search, display and Facebook advertising, reach and analysis, content development (non-article based), peer review research and industry related blogging all work to further the goal of awareness of an organization. As marketing is about awareness, the aspect of digital marketing encapsulates creating awareness in the digital garden. Being a good steward of this garden by weeding, nurturing and selecting the right crop is good practice. The catch is not everyone or organization is a good gardener. I have been involved with one form or another with digital media (once called new media) and digital/traditional marketing since 1994. I have worked with large and small organizations. In the course of my career I have had the opportunity to work with the medium in almost all aspects, which gives me the advantage of understanding digital projects from all sides and strengthens my ability to help team members and clients build consensus and direction on key digital productions. These include, but are not limited to: • Digital Marketing inc. Paid search & social • Design in various forms (interface, app, advertisement, modular and responsive) • Strategy development (social, website, mobile content and reach) • Corporate Governance/Standardization • Creative and art direction • Educational seminars, workshop, speaking and outreach initiatives An award winning and industry recognized veteran designer and producer, my core competencies include interface design, team development, product development and enhancement, process implementation, workshop and seminar engagements. I also believe that as one benefits, one should return through community involvement. Though space limits details here, some of my past volunteer work on the board and advisory level has been with NSCC, Holland College, MIANS, GDC and Adobe Groups.