Tom Maskel
Vice President - Product Management@ AprilAire
Dane County, Wisconsin, United States
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Tom Maskel is a highly experienced professional with 26.4 years of work experience in consumer products, product marketing, brand management, trade marketing, and shopper marketing. He has held various roles in purchasing, merchandising, and marketing, delivering superior results for both customers and business partners. Currently, he leads a high-performing team at Fiskars, leading a cross-border team to drive product development and marketing for a multimillion-dollar line of business. Tom is also involved in optimizing revenue and growth for key product categories. He is committed to building a culture of open and honest communication and is eager to bring his skills, experience, and leadership to a dynamic organization.
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Emails and Phone Numbers

@fiskars.com
+1 358204****
+1 800334****
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About

I’ve held many roles over the course of my professional life, including positions in purchasing, merchandising, and marketing. Yet at its core, my career is defined by the constant of delivering superior results for both customers and business partners. I’ve managed all facets of both large- and small-scale projects—from buy-in and adoption to implementation and execution. I approach my job with two goals in mind—excellence and success. In my current role with Fiskars, I lead a high performing, cross border team to drive product development and marketing for a multimillion-dollar line of business. In addition to owning the full product lifecycle—ideation, development, launch, marketing, sunset—I also partner with major retailers to optimize revenue and growth of key product categories. During my tenure with the company, I’ve enjoyed many successes, but one of which I am most proud is my work in scaling a new product category from zero to tens of millions of dollars annually, with a capitalized annual growth rate (CAGR) in the double digits. Above all, I am committed to building a culture of open and honest communication in which all colleagues, customers, and partners are positioned for success. I am now eager to bring my skills, experience, and leadership to a dynamic and growing organization. If you would like to start a conversation about how working together could be mutually beneficial, contact me at [email protected] or 608.628.4781.

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Work Experience

1015 East Washington Avenue, Madison, WI, 53703, US

Manufacturing

416
Phone
+1 8003346011
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Tom Maskel's Professional Milestones

  • Category Marketing Manager: Growing market share by implementing data-driven strategies and identifying new market opportunities.
  • Vice President - Global Business And Offering (2020-03-01~2021-09-01): Expanding global business opportunities and driving revenue growth through strategic business development opportunities.
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Education

University of Wisconsin-Madison
University of Wisconsin-Madison

Marketing,

Finance,

Marketing, Finance

1994-1997