Tom Whitting

I am a PPC professional with 11 years experience managing PPC accounts across a range of industries at all budget levels. I am fully Adwords & Bing qualified in Search & Display and enjoy keeping pace with Paid Search developments. My work is supported by class leading technologies such as DoubleClick. My core focus is on developing client strategy and I undertake advanced performance analysis with a keen interest in the best ways to utilise data to improve performance. I also enjoy market analysis through keyword & comeptitor research, using client's own data and through 3rd party tools such as Hitwise & SEM Rush. I have further experience with tracking & analytics, both with Google Analytics and 3rd Party systems, such as Omniture. I also have experience with Google Tag Manager and working to ensure our clients have an integrated approach to data collection. I enjoy learning about all areas of digital marketing and have a fundamental knowledge of SEO, having run & optimised my own website as a learning exercise.