Tom Wilson

Freelance Insights and Brand Strategy Consultant - conducting global work; with a focus on UK and US. Qualitative specialist and experienced project lead that enjoys work across a range of categories, with a focus on FMCG, alcohol and finance. 11+ years at award winning research consultancy, Firefish, partnering with many of the world’s leading brands to help them develop outstanding comms, launch successful innovations and grow their bottom line. 3+ years in the US helping to open Firefish’s NYC office - with 10+ years moderation across the US. Proficient across a wide array of disciplines: creative development, concept evaluation, brand positioning, brand audits, ethnography, immersions, digital communities. Available for freelance work of all kinds - from owning of entire projects; down to moderation of Groups and Depths, facilitation of Workshops, and proposal writing. Unilever accredited.