Antonio Álvarez

• Worked in femsa for the last 6 years. Started as marketing manager and later as Marketing Coordinator Plaza Durango. Where was able to develop professionally and personally, within a competitive and constantly growing environment • Bebeleche Museum was in charge of new marketing and promoción strategy, develop new contents and services, redesign web site with new functions and UX navigation. Generated a 12% increase in visits and 18% in sales during 2013, and increase of 4% in visits, and 37% in sales at the close of 2014. • "Sorteo Tec" participate in the management of the corresponding media of promotion financial matrix, seeking to reduce the purchasing budget, using a solid negotiation strategy with suppliers. Collaborated in creation, development of new products and new market segments, such as "Sorteo Educativo " and "Sorteo Instantáneo" • MMCinemas managed to optimize customer service through the use of new technologies. Responsible for improving the customer experience through the "Online" sales channel. Propose a functional re-inginery and UX design of the official website, that improved speed for consumers and benefiting an increase of almost 60% monthly visits and increased user participations through this channel promotions of 33% at the end of the first half of 2009. • Developed as an advisor of media and media production in more than 25 political campaigns in country from 2004 thru 2008, local, state and federal levels. Addition of serving as director of television spots and have shot over 50 music videos as a director and or editor. • Collaborated as general producer and founder of the television "Señal España" (XHUNES), both in initial and development concept, creation and production of the 22 tv shows, weekly broadcast in 2003 and 2004.