Tracey Kirsten

I am a self-starter with a strong drive for results who enjoys a challenge, seeing the bigger picture and creating strategies to achieve success. I look for and act on possibilities beyond what is present and known and am adept at framing issues effectively to create clarity, generate understanding and cultivate commitment. I always consider the strategic implications of decisions and after 17 years in the industry, I have honed my ability to act on the operational detail of strategy. I place a high value on integrity and being ‘true to oneself’ and have been described as compassionate, warm and engaging with an appreciation of the ‘human side’ of business. I play a supportive role in relationships and encourage the growth and development of others while striving to bring the best out of the team. Throughout my career I have developed my skills and expertise in consumer marketing and have been the custodian of high profile global and local brands in the Alcoholic Drinks and Apparel industries. I have worked extensively on new product development, the creation of portfolio and brand strategies and through the line consumer communication. My track record indicates a delivery of strategic thought leadership, generating consumer insights to inform strategies, flawless execution as well as cross-functional team leadership. Skills & Expertise - Portfolio Management Brand Strategies Innovation Generation of consumer insights Skill Sharing Budget Management Performance Tracking Research Brand Management Brand Architecture Campaign implementation & management ATL Communications BTL Communications MS Office