Martech Solution Architect@ Accenture Song
Greenwood, Indiana, United States
Tracy L Smith
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FlashIntel GPTTracy L Smith is an innovative digital executive with over 20 years of experience in driving revenue and profit increases through digital practices. She is skilled in web analytics, e-commerce, email marketing, SEO, and management. Tracy is based in the United States and has a strong ability to view digital from both a left and right brain experiences. She has expertise in business communications, operational management, technical implementation, UX/conversion design, and editorial direction. Tracy has worked in various roles, including Technical Strategy Lead at TEKsystems and Manager of Global Web Platforms at Allegion, PLC. She is known for her adaptability, restorative nature, and ability to analyze digital data.
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About
Innovator with over 20+ years’ experience driving revenue and profit increases through digital practices by understanding consumer engagement, capitalizing on digital technologies and optimizing for conversion. I am a unique seasoned digital executive, leader and strategist capitalizing on my ability to view digital from both a left and right brain experiences. This has developed an expert in business communications, operational management, technical implementation, UX/conversion design, editorial direction and above all execution. Areas of expertise * Digital Marketing Strategy / Design * E-mail Marketing * Search Engine Optimization * Landing Page Optimization * Pay per Click Marketing * Social Media Marketing * Multivarite and A/B Testing * Voice of the Customer / Customer Engagement * Site & Database Architecture / Design * Strategic Planning * Budget / Forecast Management * Project Management * Team Building / Management * Omni-Channel Development * Web Analytics StrengthFinders™: Adaptability, Restorative, Includer, Developer, Intellection
...See MoreWork Experience
Martech Solution Architect
Advertising Services
Tracy L Smith's Professional Milestones
- Web Director And Developer (2000-09-01~2007-08-01): Creating a successful and user-friendly website and development strategy to enhance user experience and drive business growth.
- Technical Strategy Lead (2019-10-01~): Driving the development and implementation of cutting-edge technology solutions.
Skill
Web Analytics
E Commerce
Email Marketing
Seo
Management
Online Marketing
Digital Marketing
Analytics
Leadership
Marketing
Project Management
User Experience
Crm
Usability
Marketing Strategy
Web Strategy
Information Architecture
Omniture
Program Management
Mobile Internet
Affiliate Marketing
A/b Testing
User Interface Design
Multivariate Testing
Social Media Marketing
Business Development
Product Management
Strategic Planning
Partner Management
Social Media
Digital Strategy
Digital Engagement
Solution Architecture
Certification
Colleagues
Tze-Hui L.
Product Owner | Project Manager
Jan-Helge Weimann
director product and client management product owner at accenture song
Kateryna Mykhalova
Product Owner
Kevin Schepanski
Product Manager | Product Owner *digital Products & Services*
María Delfina Altilio Iglesias
Product Owner | E-Commerce | Digital Marketing
Other Named Tracy L Smith
Frequently asked questions
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Tracy L Smith's social media include: Linkedin,
Tracy L Smith works for Accenture Song
Tracy L Smith's role in Accenture Song is Martech Solution Architect
Tracy L Smith works in the industry of Advertising Services
Tracy L Smith's colleagues are Tze-Hui L.,Jan-Helge Weimann,Kateryna Mykhalova
Tracy L Smith's latest job experience is Martech Solution Architect at Accenture Song
