Ursula Silling

I joined Branchspace as CEO in 2021 because at Branchspace we offer exactly the solutions that I had dreamt of as airline commercial leader to be able to be truly customer centric and offer best in class personalised digital experiences. During my time as commercial leader as part of the executive team with renowned airlines such as Kenya Airways, British Airways and Lufthansa Group, Virgin Express, Brussels Airlines, Aer Lingus, Air Malta, Aerosvit Ukrainian Airlines, Monarch I had always been driving customer focus and digital technology. But I had to fight the barriers of legacy systems and thinking as limiting factors for what we could realize. With our best in class digital commerce platform Triplake we help airlines to create effortless retail experiences out of the box, including differentiating UX/UI design. We are a true partner and focus on the airline's success. Our cutting-edge consulting teams help to develop the right digital transformation strategy. We combine products & services typically delivered from multiple vendors, reducing co-ordination effort & risk: tech strategy, digital agency, design agency, IBE tech supplier and professional services. I am a holistic thinker, disruptor & inspiring leader, result oriented, effective, committed, authentic. My thorough understanding of consumer and market trends, digital, positive psychology, sustainability principles, legacy technology and the opportunities of latest tech helps me to challenge status quo and paradigms, create differentiating strategies and make change happen. I am passionate about helping airlines and their teams to succeed and make the future of travel a reality. With Hamburg Airport as key partner I had developed one of the most renowned global think tanks for innovation and digital transformation, think future. I am also a startup advisor and a mentor for leaders across industries and visiting lecturer at City, University of London for post-graduate students. I successfully lead several technology migrations incl. PSS systems, cost saving projects, transformation of sales & distribution, ancillary revenue /retailing, digital & physical customer experience across all touch points & channels, loyalty, brand management, modern network planning & alliances, virtual interlining & future of codeshares, revenue management, cargo, fleet development, sustainability. I speak fluently German (native), English, French, Italian on a daily basis. Good Spanish, Dutch, basic Russian, some Kiswahili. I love outdoor sports, socialising and exploring different cultures and places.