Vabylla Almatsier

Based in Jakarta, Indonesia, I am currently a Senior Copywriter for PT Mitra Adiperkasa Tbk (MAP), the leading lifestyle retailer in Indonesia. Since 2012, I have the opportunity to provide copies for world-class brands like Starbucks, Pizza Express, Krispy Kreme, etc. I am a reader by nature, a full-time writer by training. What I have learned is that crafting great copies can get a little messy and a lot of times writing hurts. At times it can be draining, both mentally and physically – that is where I come in. My goal as a copywriter is not limited to “please replace this lorem ipsum space”, but to deliver powerful buying desires and content that moves people to action. I geek out on unique and effective copies. I gravitate towards professional resume writing, corporate writing & brand-building content. I can be serious, at times my content can also be fun, but also it can be anything in between. In the end it’s about the client’s needs.