Vaishali Kalla

Currently, leading the Branding and Communications team at Brane Enterprises, focused on developing content for a diverse range of tech products. Here’s a bit about me: After graduating with a degree in Mass Communication, I spent ten years creating ad campaigns for some of the world’s most recognized and respected brands. As a copywriter, I've handled just about every type of content imaginable. With my ideas and copy, I’ve made it easier for people to buy Durex condoms, get insta-ready with Veet, select Samsung smartphones, visit Hero Homes, and find good health insurance. Besides this, I also created communication for the world’s pressing problems like girls’ education and e-waste with the Times Power of Print contest. Over time, digital products become more a part of our daily lives. I returned to study Digital Marketing and updated my skills with Conversation Design. And this made me shift to a more user-centric discipline, UX. Now my words can also help build products than just market them. With a variety of skills and tactics, I craft UI/UX content such as in-app text, error messages, push notifications, user onboarding, robust UX, and much more.