writing communications and marketing@ VLPCommunications
Allentown, Pennsylvania, United States
Valerie L. Peters
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University of South Florida
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FlashIntel GPTValerie L. Peters is a highly experienced communications and marketing professional with over 37 years of work experience. She has a strong background in brand and audience development, crisis management, and messaging for multiple platforms. Valerie has worked in various industries, including healthcare, higher education, government and private agencies, museums, international NGOs, culture and the arts, economic development, and the military. Her specialties include strategic planning, communication, content curation, multi-channel integration, digital planning and implementation, marketing and advertising, media and community relations, writing, editing, publishing, and leadership and training. She has held positions such as Marketing and Communications Manager at Lehigh University College of Health and Director of Advancement Communications Strategy at Lehigh Valley LaunchBox.
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About
Communications, marketing, advancement communications and public affairs professional with expertise in brand and audience development; crisis and reputation management; and messaging for multiple platforms. Industry background includes: healthcare; higher education; government and private agencies; museums; international NGOs; culture and the arts; economic development; and the military. Specialties: •Strategic planning and execution •Reputation and issues management •Content curation and management •Multi-channel integration •Design and creative direction •Annual fund and capital campaign communications •Donor/alumni/member engagement and stewardship •Digital planning and implementation •Marketing and advertising •Media and community relations •Writing, editing, publishing •Leadership and training
...See MoreWork Experience
writing communications and marketing
Principal
Public Relations and Communications Services
Valerie L. Peters's Professional Milestones
- Public Relations Director (1992-11-01~1997-11-01): Implementing effective media strategies to enhance brand visibility and effectively engage target audiences.
- Communications Consultant (contract) (2015-09-01~2016-06-01): Building a strong network of clients through effective communication and strategic partnerships.
Education
Mass Communications
Skill
Public Relations
Marketing Communications
Creative Direction
Nonprofits
Strategic Communications
Copywriting
Fundraising
Media Relations
Marketing
Strategic Planning
Corporate Communications
Leadership
Advertising
Editing
Digital Media
Stewardship
Press Releases
Social Media
Editorial
Magazines
Strategy
Content Strategy
Blogging
Alumni Relations
Marketing Strategy
Philanthropy
Digital Marketing
Community Development
Newsletters
Art Direction
Research
Annual Giving
Campaign Strategies
Donor Recognition
Direct Mail
New Media
Publications
Creative Writing
Publishing
Some German And Spanish
Html/cms
Banner And Convio
Engagement
Planned Giving
Donor Relations
Individual Giving
Seo
Publicity
Speech Writing
Certification
Other Named Valerie L. Peters
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Valerie L. Peters works for VLPCommunications
Valerie L. Peters's role in VLPCommunications is writing communications and marketing
Valerie L. Peters works in the industry of Public Relations and Communications Services
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Valerie L. Peters's latest education in University of South Florida
