Valicia B.
building brand love through social@ OneMain Financial
Washington DC-Baltimore Area
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Valicia B. is a highly experienced professional with 15.3 years of work experience in media planning, advertising, comscore, digital marketing, and media buying. Based in Chicago, Illinois, she has cultivated client relationships on various brands and has achieved award-winning campaigns. Valicia's work has been featured in Adweek and AdAge, and she is known for her creative media planning skills. She is dedicated to transforming the clutter with organic/paid branded content, focusing on unique and ownable stories driven by consumer insights.
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Research Details
Skills & Insights
Colleagues

Emails and Phone Numbers

@yahoo.com
@yahoo.com
@c-k.com
@gmail.com
@onemainfinancial.com
+1 800742****
+1 301404****
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About

Through her career Valicia has cultivated client relationships on accounts such as The Home Depot, SC Johnson, MillerCoors, Daisy Sour Cream, BIC Family brands and now Army. The last couple of years she has focused her career on reaching the elusive 18-24 audience which resulted in, first to market and award winning campaigns. Her work has been featured in Adweek and AdAge and she has won multiple industry awards for her creative media planning. Valicia strives to breakthrough the clutter with organic/paid branded content - focusing on unique and ownable stories that are driven by consumer insights.

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Work Experience

US

Financial Services

5962
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Valicia B.'s Professional Milestones

  • Media Planner (2008-07-01~2010-07-01): Implemented strategic media plans to enhance brand presence and drive engagement.
  • Director Content (2017-03-01~2020-06-01): Developed and executed strategic content initiatives to establish a global brand.
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Education

Saint Augustine’s University
Saint Augustine’s University

Communications,

Bachelors,

Bachelor Of Arts

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