Vanessa Lorenz Stangarlin

Guided by a business vision as my essence, I have been working with brands and companies from different sectors, being a specialist in advertising, communication and digital transformation (Data, CX, Technology, Content). At the moment, I am studying an MBA in ESG, not only as a way to expand my knowledge, but also as a conviction that it is necessary to observe the responsibilities and impacts of companies on nature, social relations and governance. About leadership, given our current BANI world (Brittle, Anxious, Nonlinear, Incomprehensible), I seek to create a collaborative environment and conditions for teams to be able to create and produce solutions with purpose and value. Portuguese, English and Spanish fluent. Advanced French. #alwaysgrowing :: Large experience in Advertising and Digital Transformation Agencies - Local and Global. :: Client Sectors: Banking, Consumer goods, Pharmaceutical, Editorial, Design, Luxury, E-learning and more. :: Interface and relationship with all stakeholders. :: Product evaluation / Competition (life stage, targets, trends). :: Development / Coordination of communication strategies and briefs. :: Campaign management, including launching of new services and products, media and other customer's touchpoints. :: Project management, timing coordination, team leadership. :: Global alignments. :: Budget management; proposal analysis. :: Coordination of events, merchandising and promotion with specialized event companies. :: Prospection for new accounts and participation in pitches/bids.