Verónica Gros Vidal

Goal-oriented and self-motivated Senior Marketeer with strong Project Management skills and extensive experience in Brand Management, Creative Briefing, Brand Development, Brand Marketing & Communications, Integrated Marketing Campaigns, Channel Marketing, Channel Mix and Go-To-Market Strategy and Development for premium/design and lifestyle brands. Strategic thinker and passionate for B2C and consumer facing communications. From market trends, consumer research, consumer insights, customer decision journey and building strong product propositions and content to build brand positioning (with focus in awareness and perception) and impact, increasing consideration, purchase, and advocacy. Ultimate team player with rich relationship management based on trust, responsibility and empathy that enjoys working cross-functional, collaboration and co-creation. Solid belief that the whole (team) is greater than the sum of the impressive parts (individuals in team).