Vicky Robertson-Mack, MBA, CSM

PERFORMANCE-DRIVEN INTEGRATED MARKETING LEADER Versatile business acumen in applying Market Intelligence, Consumer Big Data Analytics, Process Management Disciplines and Marketing Investment Strategy driving business objectives. Demonstrated passion for building and optimizing innovative marketing solutions through digital and traditional platforms growing market share and cultivating profitable lifetime customer relationships SPECIALTIES: Brand Equity Management, Integrated Cross-Channel Marketing, Digital and Traditional Marketing, Closed Loop - Performance Based Marketing, CRM - Customer Relationship Management, Marketing Strategy, Leadership, Big Data Analytics, Social Media Marketing, Journey Management, Connected Experiences, Marketing Information Systems, Brand Management, Lead Generation, Sales, Customer Insights, Database Marketing, Product Development, Pricing, Promotion, Market/Site Location Evaluation, Advertising and Communications, Purpose Marketing DEMONSTRATED LEADERSHIP ACCOMPLISHMENTS • Track record for recognizing and exploiting under-serviced market segments and unmet product needs. • Establish and direct teams to grow market share, penetrate new market segments and increase profitability. • Led teams and worked across organizational lines to bring new products to market on time, within budget. • Developed and integrated several market segmentation schemes enabling the design and implementation of consumer contact strategies. • Built and leveraged marketing information systems/databases for business development; selected and installed analytical, campaign management and MRM tools. • Produced and led market research, competitor analysis, customer feedback systems, financial analysis, measurement and refinement of marketing programs. • Optimize internal teams and resources; selected and manage several external strategic partners in broadcast and digital advertising, social media, reputation management, content creation and analytics.