Victor KM Santos

Innovation and strategy-driven leadership and consulting, with over 20 years of experience in the extended spectrum of marketing and business development, and uniquely positioned in marketing strategy, digital marketing, analytics, and creative design. Has demonstrated capacities to analyze key business drivers and develop strategies - using current marketing technology platforms - for higher market growth, leading to solid contributions and returns on marketing investments, organizational top-line and bottom-line objectives, and impact on long-term brand equities. Key competencies as a think tank and opportunity identification specialist adopting a niche-geared and ‘prophylaxis’ approach to value creation, marketing, and brand development. Also a firm advocate of blue ocean strategy, value of design, and customer-centric experience. Immersed in the following industries at both corporate and entrepreneurial levels: wine, fashion, luxury lifestyle, hospitality, food and beverage, logistics, trading, manufacturing, and creative design. Marketing Technology Stack [Creation] • WordPress • Adobe Photoshop • Adobe Illustrator • Google Suite • Canva • Vimeo • Zapier • iWork [Communication] • Slack • QuillBot • WordTune • Rytr • WordHero [Management] • Monday.com • WooCommerce • Shopify • Google Drive • Odoo • Daylite • Myob [Engagement] • Buffer • YouTube Studio • Instagram • LinkedIn • Facebook Creator Studio • Meta for Business • Twitter • TikTok for Business • Mailchimp • Google Ads [Analysis] • Semrush • Moz Pro • Ubersuggest • BuzzSumo • Google Analytics • Google Tag Manager