Victor Mirisis

An accomplished, solutions-driven digital marketing professional experienced in partnering with key stakeholders from all organizational levels to advance strategic objectives. Experience in email and mobile push marketing, marketing automation, digital/online retail and financial services marketing, loyalty programs, CRM and social media.Email channel expertise: Experience in all aspects of the email channel; defining strategy, operations, campaign targeting and automation, creative and technical design platform optimization, deliverability, company email platform implementations and conversions, RFPs, legal (CAN SPAM, GDPR, GLBA) and all best practices. Mobile channel: Push Notifications, In-App Notifications and Mobile Marketing strategyCRM, marketing database and list management: CRM and loyalty marketing programs, marketing database and list process management and operations in B2C and B2B retail and financial services databases. List selection, customer segmentation, optimizing contact strategies and designing and developing targeted multi-channel digital and offline database marketing programs.