Victor Morales

Analytic marketing leader with strong strategic, financial and execution skills obsessed with a consumer / customer oriented vision who has excelled in top transnational companies (Fortune 500). +15 years of successful proven experience on: 1.- Building strong brand equities through market potential analysis, deep consumer understanding, brand diagnosis and positioning development in order to gain significant competitive advantage which will be translated into powerful sale drivers to increase business top line P&L growth.2.- Lead & operate the business at all levels together with areas like: Sales, manufacture, finance, supply, etc.3.- Audit results, processes & expenses to ensure business bottom line P&L growth and profitability.Known for achieving important sales turnarounds for different brands / categories / countries, under really complex environments by stopping negative sales trends and reigniting growth by exceeding previous sales and market share records. I have experience in diverse FMCG (Pet food and Ketchup) & Pharma Industry (Infant Formulas and Child Supplements).I began my career by being recruited for a high potential program of 2 years across different areas for Nestle, the biggest food company in the world. This is where I started to dream about directing large and complex businesses at country and regional levels by leveraging my marketing knowledge in order to accelerate profitable growth During the last 15 years, I have always delivered results with the right quality and in a timely fashion even with limited resources which has led me to earn the trust of my direct reports, peers and superiors. I strongly believe on thinking long term and don’t sacrificing long term value for short term results by operating at all levels, staying connected to the details and frequently auditing results and processes through my outstanding analytical and follow up skillsI recognize people talent. I like to develop leaders and take seriously my role on coaching others. I have relentlessly high standards and I am always trying to improve myself by constantly raising the bar. I refuse to stay in my comfort zone and I am always in a continuous learning journey