Victoria Ho

I’m a vessel for story, and a voice for all brands with audacious dreams. The impact I crave is to spark meaningful, authentic relationships between consumer brands and the real-life humans we serve. From a turn of phrase to a twist of flavor, my dual expertise as a messaging architect and natural product formulator gives my brand partners the uniquely holistic perspective of Big Picture strategy that aligns brand ethos with innovation philosophy. I work exclusively with CPG brands who are committed to bringing clean, crave-worthy food to the table, and who find joy in celebrating diverse stories and inspiring genuine connections around that table. From flavor to function to emotional fulfillment, I build award-winning products and commercially streamlined processes designed to scale. Creating a shelf-ready product requires a million moving parts. Let me help your wellness-driven brand navigate the path to market and achieve sustainable on-shelf success. Brand Dev // Food & Bev Copywriting Let’s capture your core brand ethos and make your products irresistible. Work with me to craft a messaging strategy that resonates with industry buyers, sparks interest from the press and draws in household decision-makers. Product Dev // Clean Label Formulation + Scale-Up What I bring to your table: hands-on experience with better-for-you, plant-based and wellness oriented product formulation, state and FDA compliance regulations, copacker-ready process flow, supply chain logistics and scale-up CPG operations. When there’s a new product trial, a copacker transition, or a production run, I’m your eyes and ears on the front lines: troubleshooting, ensuring ingredient and process specification and evaluating sensory targets. Formulation specialties: gluten free & grain free low sugar & unrefined sugar systems vegan paleo & whole30 keto low FODMAP & AIP I delight in permissible indulgence and working with traditional techniques, spices and flavors from the global pantry. What are you making? How can I help find you solutions that give you more freedom to focus on growing your company? Let’s chat! [email protected]