Victoria Touloupas

In my role at Labcorp, I work with specific market segments to focus on testing growth in therapeutic areas, particularly in functional and integrative medicine. Within this new market, I help train and organize our sales teams, providing them key materials they can use to grow our business and attract customers. In addition, I work closely with vendors to develop their business, using my experience in market analysis and strategic marketing to maximize their impact. Recently, I’ve been involved in out digital communications campaign, examining the impact of direct-to-consumer messaging for some of our new healthcare initiatives. I’ve also been partnering with patient advocacy groups such as the American Cancer Society, the AMA and the American Diabetes Association to help convert their efforts at patient education into increased testing opportunities. I work within multiple spheres as an organizer and relationship-builder whose goal is to maximize the potential of our sales, marketing and business development strategy.