Victoria Watt

I am a commercially driven and confident senior marketing specialist, with excellent management and leadership skills. With over 20 years experience, primarily in B2B events marketing, across a range if international markets and industry sectors. I am enthusiastic, thorough, and down to earth. I have a track record of consistent hard work and achievement in both my permanent roles and freelance projects undertaken to date. I have extensive experience of managing and motivating a large team with a heavy workload and significant financial targets. Therefore I am well placed to audit existing marketing practices, processes and schedules and make recommendations for improvements and best practice. Specialties: - Global B2B marketing – conference, exhibition, training, webinars/online events, networking events, books and journal marketing - Multi-channel planning, execution, evaluation and measurement of ROI, budgeting and pricing strategy - Website structure, development and optimization - Cross platform social strategies to drive customer engagement and generate new leads - Content marketing strategy and scheduling - Database marketing - segmentation, selection, CRM, data strategy & development, audience development and lead generation - Email marketing - content and scheduling strategy - Copywriting and content - newsletters, email marketing, publicity materials