Vin Staniforth

Providing focused marketing direction and support globally to MIDEL Global Partners including leading utilities, transformer OEMs, MIDEL agents, distributors, service partners and key accounts. Our MIDEL Global Partners are at the forefront of growing the uptake of ester transformer fluids as the world faces ever-increasing demand for safer, greener, more reliable electricity. Manufactured by M&I Materials Ltd, MIDEL natural and synthetic ester transformer fluids are fire safe, biodegradable and proven; they are facilitating innovative transformers and substations across the globe. Deploying multiple channel marketing initiatives using digital and traditional resources, I guide customers and end users on their MIDEL journey to help them innovate, compete and succeed in their global markets. I deliver strategic marketing oversight combined with hands-on tactical deliverables to multiple partner groups including utilities, OEMs, C+I users, distributors, HV Maintenance companies and others throughout the transformer, substation and utility supply chain. Delivering clear and actionable initiatives in the increasingly interconnected world of Smart Cities, Urban Substations, mainstream Utilities (up to 400 kV transformers), Mobile and Resilience Transformers, Renewable Energy substations, extreme environment transformers (subsea, arctic, desert, high altitude, underground) and infrastructure asset management. Working closely with MIDEL customers and Global Partners, offering marketing insights to accelerate MIDEL growth and Partner success. At a glance: Marketing leadership across different countries and cultures Delivering marketing ROI through solid execution focus Effective channel marketing driver SEO, Social Media and Content Marketing programs Professional services expertise B2B and B2C track record Media and industry analyst relations UK and US citizenship. Published author. [email protected]