Vinay Kumar Vijayendra

Overall 12+ years in ‘Research & Consulting’ with ability to solve problem in the business avenues and addressing specific customized concerns of the client and have been part of the client stragetic growth.At the same time organically growing at the individual level. Over the years of my exprerience highlights the aspect of exposure to operation, Project management, Exposure to diverse industries, diverse clients and diverse geographies and diverse requirements. I have worked at Nielsen and Feedback Consulting in the tenure. I have been long associated with the company 'Feedback' with more than 12+ years and currently holding position Sr. Manager - Consultant heading the delivery unit and have been part of the core execution team. My expertize has been predominantly in customized research driven by 'primary research' with wide range of client’s across industry segment’s based on the objectives of the engagement – Engineering(Capital Equipment, OEM's, Solutions - Product and Service), Mobility, Construction, print packaging, Automotive, Retail, construction and some industrial associations etc., with focus on B2B and B2B2C I have assisted clients at various capacities in ‘Research & Consulting’ to name few key functions where I have predominantly worked are Go to market, Entry strategy, Market potential Assesment, Feasibility, Location identification, Competition Assessment, Pricing, End User/Consumer preference and Channel assessment etc., Apart from India market, I have experience working in different geographies like Australia, South Korea, Russia, Indonesia, Turkey, Malaysia, Vietnam, Thailand, Kingdom of Saudi Arabia and Bangladesh