Vivek Bapat

Senior Global Executive Leadership @SAP | Product, Solution, Portfolio and Brand Marketing | General Management (P&L) | Go-to-Market Execution | M&A | Entrepreneurship | Author | Keynote Speaker With 25+ years experience in brand, corporate, and technology marketing and communications. This experience has been honed by learning from leaders and teams in start ups, mid-size companies and large established global brands. As member of the Global Executive Leadership Team, I currently work with a cross functional team responsible for delivering SAP's Brand experience through our solutions and innovation. In prior roles, I have led teams focused on Purpose and Sustainability Marketing and Solutions, Global Marketing and Communications Strategy in the Office of the CEO at SAP and was responsible for Market, Competitive & Customer insights, investment guidance, and competencies to drive Digital Marketing Transformation. In addition, I led SAP Brand Storytelling and Experiences, Demand Generation, Positioning and Messaging, Thought Leadership, Portfolio Marketing, Industry and Solutions marketing, Product Marketing, and Content Marketing Functions. I have experience in leading M&A in the tech industry and have served as General Manager with P/L responsibility across a variety of technology businesses, including as founder of a consumer start up. I am a cross disciplinary, global and critical thinker enabled through formal education that includes an MBA, a MS (Mechanical Engineering), a BS (Industrial Engineering) and and as a proud alumnus of Harvard Business School (PLD). I bring a General Manager mindset to Marketing, combining business and technology depth to develop new market categories, strategies and points of view that simplify, differentiate, position, and communicate offerings to achieve market leadership. I am passionately curious about and write and speak on topics of Leadership, Personal growth, Career development and Sustainability. My work has been profiled in prominent media and publications including Harvard Business Review, MIT Technology Review, Financial Times, Business Insider, and Fast Company and media outlets such as CBS, CNBC, ABC, and Fox Business. In addition to contributing to 13 technology and engineering patents, I have co-authored of two business books in Supply Chain and Customer Experience. As a student immigrant to the United States from India my personal journey has shaped my true north, which is to inspire individuals to discover, believe in, and activate their inner potential.