Vivian O'Brien

Experienced, passionate, creative and data-driven marketing leader. I lead a top class EMEA Product Marketing, Demand Generation Marketing and SDR team for Diligent Corporation. Key objectives include driving lead generation via digital, field marketing and sales initiatives to attract new customers, retain existing customers while driving net new prospects. Diligent, a modern governance company, is the only comprehensive governance software provider featuring tools to improve and simplify modern day governance. Energetic and enthusiastic marketer with specialties in: • Product Marketing • Solutions Marketing • Digital Marketing • Field Marketing • Demand Generation • Corporate Sponsorship • Sales Acceleration Programs • Budget Tracking & Optimisation • Agile Marketing • Strategic Planning • Content Marketing • Account Based Marketing • Online Marketing Programs • Lead Generation Programs • Online Marketing Channels • Pay Per Click (PPC) & SEO • Email/Nurture Campaigns • eStore Marketing • Brand Management • Data/Analytics • Community Sites • Social Media/Paid Social Motto: 'The best way to predict the future is to create it' - Peter Drucker [After the day job] - aspiring chef, foodie/wine, explorer, music lover, gym, yoga and tennis enthusiast.