Watson Courtenay

Branding and marketing have become way too complicated. I help businesses and organizations cut through the overwhelming amount of marketing clutter in order to actually reach and connect with new customers. Using an age-old process called Brand Storytelling I combine your target audience's core human characteristics with your unique value proposition to create story narratives designed to share value, earn trust, and build loyalty with your ideal customers. The primary goals of Brand Storytelling are to start an initial conversation with a prospect, build a relationship, and earn the opportunity to do business. It's no secret that we now live in customer-centric world where buyers now determine the rules of engagement. I'm a firm believer that brands have a much better chance of succeeding when they are created as a story narrative. As a life-long storyteller, I've assisted a wide range of clients discover and share their unique stories. I invite you to contact me if you feel like you have a good story but not sure how to effectively craft and communicate it with your prospects and customers.