Wei Escala

Former software engineer, current founder and CEO of Eggschain, Inc. Strategic and results-driven P&L owner and operator with extensive experience (US and global) in B2C & B2B Strategy, Product Leadership, Business Development, and Marketing. A classically trained marketer & strategist from Procter & Gamble and Kraft Foods. I bring a unique prospective to business and relationship-building through having lived in 4 countries and 12 different cities in the US (8 different states). Bachelor's degree in Computer Science from UT Austin; MBA from Emory University. Expertise in leadership, business development, product development (software, healthcare, CPG, hardware, durable goods), brand management, P&L ownership, product marketing, customer success/experience management, relationships-building, digital marketing, operations, market research, with a proven track record of driving profitable revenue growth and competitive differentiation. Effective communicator with a pulse on ever-changing market trends. Specialties:Vision and strategy developmentBrand Management, Brand Strategy & InsightsBusiness DevelopmentInitiative leadership & excellence in execution Software development leadershipProduct development & go-to-market strategy, in software, hardware, healthcare, durable goods, CPGCustomer success/User experience design and implementationTransformational leadership & people developmentEcommerce platform strategy and implementation (Architecture, content, UX design, creative, copy)Digital Ecosystem strategy development and implementation, marketplace/platform inception and architectureNASD Series 7, 63 and Utah Health and Life insurance licenses (previously held)Retail Banking Management, brokerage, consumer-lending and business-lendingTalent identification and recruitment Brand strategy, positioning, architecture & equityLong-term partnership/relationship buildingP&L ownershipNegotiations (cross company and cross culture)Financial modeling, analysis and pricing strategy New product development & marketingForecastingVideo production and commercial photo shoots (strategy, planning, casting, scripts, post production evaluations)