Wei Zeng
Digital Marketing Strategy | Innovation And Performance@ Groupe LPG®
Shanghai, China
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Wei Zeng is a comprehensive digital marketing expert with 17.6 years of experience. Based in Shanghai, China, he specializes in developing marketing strategies, consumer insight, and new media development. With a strong background in integrated marketing communication and social-CRM, Wei Zeng has worked in various roles, including Marketing Director at Groupe LPG(r) and Senior Digital Manager at Shiseido. He has also held positions at PHD and Mindshare, where he gained expertise in digital marketing and planning. Wei Zeng's skills and experience make him a valuable asset in the field of digital marketing.
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Research Details
Skills & Insights
Colleagues

Emails and Phone Numbers

@yahoo.com
@shiseido.com
@sca.shiseido.com
@phdmedia.com
@emea.shiseido.com
@lpgsystems.com
+81 905763****
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About

A comprehensive digital marketing expert, who is professional in developping Marketing Strategy, Consumer insight, consumer behaviors analysis, New media development and implement, Mobility/mobile digital marketing, O2O strategy, social-CRM, social-ecommerce, integrated Marketing communication, ATL advertising, Promotion strategy, Digital advertising, Digital media planning and buying, SEM, iWOM etc.

Work Experience

Valence, Rhone-Alpes, France

Wellness and Fitness Services

426
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Wei Zeng's Professional Milestones

  • Digital Director (2014-02-01~2014-10-01): Driving digital transformation strategy to enhance brand visibility and maximize engagement across digital platforms.
  • Senior Account Manager (2011-02-01~2012-10-01): Established strong client relationships, exceeding sales targets and fostering strong client partnerships.
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Education

Swansea University
Swansea University

Business,

Masters,

Business&economy

2009-2011
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