head of creative strategy & web3 commercial at pedestrian group@ Pedestrian Group
Whitney Meldrum-Hanna
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FlashIntel GPTWhitney Meldrum-Hanna is a Strategy & Response professional with 2.4 years of experience. Based in Sydney, Australia, she currently leads a team of ideators at Pedestrian Group. She helps the world's biggest brands connect with youth culture through Pedestrian. With a background in software development and information and cultural products, Whitney has held key positions at The Chainsaw and Pedestrian Group. Her expertise lies in driving strategy and response within the company.
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About
I run Strategy & Response at Pedestrian Group. I lead a team of ideators who help the world's biggest brands connect with youth culture across Pedestrian.TV, VICE, Refinery29, Business Insider, Gizmodo, Lifehacker & Kotaku.
Work Experience
head of creative strategy & web3 commercial at pedestrian group
Head Of Web3 Commercial
Head Of Strategy & Response
Media Production
Whitney Meldrum-Hanna's Professional Milestones
- Head Of Web3 Commercial: Expanding web3 traffic by implementing strategic marketing initiatives and securing new client relationships.
- Head Of Strategy & Response (2021-05-01~): Building a successful marketing strategy that drives customer engagement and drives sales growth.
Education
Certification
Colleagues
Matt Rowley
ceo @ pedestrian group chair @ iab australia mumbrella publishing leader and publishing company of the year 2021
Rachel Tikey
chief commercial officer pedestrian group pedestrian tv vice refinery29 the chainsaw gizmodo lifehacker kotaku openair cinema non-executive director of little colossus at unltd
Rhiannon Funch
Office Manager
James McManus
executive creative director at pedestrian group
Tara Ticehurst
senior creative project manager at pedestrian group
Other Named Whitney Meldrum-Hanna
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Whitney Meldrum-Hanna works for Pedestrian Group
Whitney Meldrum-Hanna's role in Pedestrian Group is head of creative strategy & web3 commercial at pedestrian group
Whitney Meldrum-Hanna works in the industry of Media Production
Whitney Meldrum-Hanna's colleagues are Matt Rowley,Rachel Tikey,Rhiannon Funch
Whitney Meldrum-Hanna's latest job experience is head of creative strategy & web3 commercial at pedestrian group at Pedestrian Group
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