Will Armstrong

Will is an award-winning digital marketer, who has led digital transformations and delivered top level results. As a certified Apple Consultant, will is currently developing all things marketing for industry-leading EdTech company, Counterpoint. Will has also started a first of a kind, independently operated, Escape Room in Brighton, Escape the Vault, using Whatsapp integration. Previously he was the Social Media Marketing Manager for Liverpool University Online, based in Amsterdam, where he developed a cross-channel content strategy, delivering thought-leading content to transform results for social and search._____________________________________While at Action Against Hunger, as Senior Digital Marketing Officer he led all digital activities on a shoestring budget to double PPC conversion rates and raise over £200,000 online. Strong project management was key in order to develop digital for the organisation, collaborate with agencies, train staff, redevelop & launch a new conversion led, responsive website. At The Marketing Society, where as Digital Marketing Manager Will launched The Marketing Society’s online Clubhouse; bringing an exclusive senior marketing membership experience online (www.marketingsociety.com). Career highlights: Creative production and launch of Liverpool University's most viewed and highest converting videos, 2016; cycling from Ghana to Nigeria while studying for a post-graduate certificate online, 2017; Relaunching Action Against Hunger’s website & doubling the conversion rate across mobile and desktop, 2015; Winning the Award for the Best Marketed Show, ‘Post me to the Fringe’, at the Edinburgh Fringe 2010; working with Chernobyl Children International to raise awareness and funds by cycling through Belarus and Ukraine, 2012; and donating prosthetic legs to Legs4Africa in The Gambia in 2015.You can follow him on Twitter @weelarmstrong