Wim Tuijl

With a track record as commercial director, brand builder and growth catalyst, I realize brand value, turnover and profitability. I was able to guide major brands such as Nike, One Tree Hill, Adidas, Oilily, Crocs, Palladium Boots, K-Swiss and Supra Skate in generating sales and profitability in competitive markets. I have gained worldwide experience in the traditional and in e-commerce channels: Sportswear, Fashion, Footwear and Apparel, Accessories, Lifestyle, Toys and Baby Mobility. MY THREE CRITICAL SUCCESS FACTORS; ☛ Develop a unique brand-hook: ✭ Palladium Boots: repositioning as well as setting up a new international organizational structure and setting up distribution channels. The result: revenue growth from zero to $ 120,000,000 in 3 years, with an operating profit of 12%. ☛ Identify the core business: ✭ One Tree Hill: Setting up my own company; exclusive distributor for Europe of 3-wheeled baby buggies. Focus, healthy inventory and sufficient cash flow to finance own growth led to successful sale of the company after 5 years. ☛ Structure business processes and internal organization such making them internationally scalable. ✭ Nike European Strategic Accounts: setting up a strategic business unit, where centralized product development team and operational excellence team work on product development, brand marketing and customized time-to-market implementation for strategic accounts. This laser focused ROI relationship building approach led to a significant increase in revenue and market share. ✪ Management style: empowerment | commitment | adding value | lead & develop multicultural teams | sharp sense of opportunity | creative and lateral thinker | flair & natural determination | integrity at all times | market and consumer aware. Looking for international expansion and revenue growth? Please contact: [email protected] +31655587685