Xiaodan W.

I have 20+ years of UX experience ranging from multinational internet companies (Yahoo, Microsoft, and Facebook) to unicorn startups (Didi and Grab) and agile transformation consulting agency (Thoughtworks). Among them,16 years of senior management experience. I am very familiar with internationalization & localization having worked on multiple mobile, web & hardware products in EMEA, APAC, North & South America. As a seasoned design leader, I foster innovations by creating multicultural and cross-disciplinary organizations. I have built seven international design teams, including interaction design, visual design, user research, service & space design, industrial design, content strategy, UX engineering, and design program management. Collaboration wise, I work closely with business, product, engineering stakeholders, and end-users to co-create solutions and solve real-world problems. I am a culture shifter who installs systematic collaboration processes and breaks silos in organizations. I am an expert in agile design methodologies and frameworks and have led multiple full product development life cycles. These include business model ideation, 0 to 1 innovation, product vision & strategy, design Prototyping, user research, go-to-market strategy, and data analytics.