Xiaoyan Chen
director at rougelink integrated e-commerce solutions empowered by big data in china south-eastern asia and europe #ecommerce#livestreaming#digitalmarketing@ RougeLink
France
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Xiaoyan Chen is a professional strategy consulting professional with 14.4 years of experience. Based in France, he has worked with international corporates in various industries such as healthcare, FMCG, and tourism. He has expertise in market access strategy, new media branding strategies, and B2C European brands in China. With a strong understanding of the Chinese consumer market, market trend, and new media trends, Xiaoyan is trilingual in Chinese, French, and English. He has held positions as an Executive Director, Consultant, Analyst, Capital Market Analyst, and Auditor.
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Emails and Phone Numbers

@emerton.co
@astorg-partners.com
@simon-kucher.com
@rougelink.com
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About

Professional strategy consulting experiences for international corporates, encompassing healthcare, FMCG and tourismInvolved in C-level discussion on business development spanning Europe, China, Asia and the USSpecialize in market access strategy, new media branding strategies for B2C European brands in ChinaDeep knowledge of the Chinese consumer market, market trend and new media trend.Tri-lingual (Chinese, French and English), experiences in managing multi-national teamsSpecialties: Business Development, E-Commerce Strategy ,Branding Strategy, New Media Communication

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Work Experience

13, Rue Verniquet, Paris, Île-de-France, 75017, FR

Advertising Services

3
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Xiaoyan Chen's Professional Milestones

  • Consultant (2018-08-01~2020-03-01): Provided strategic recommendations, delivering impactful solutions that exceed client expectations and drive business growth.
  • Consulting Assistant (2009-06-01~2009-09-01): Developed effective strategies to optimize client relationships and drive increased client satisfaction.
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Education

Mannheim Business School
Mannheim Business School

Masters,

Corporate Strategy And Governance

2014-2015
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