Yang Xiting Lynn (杨晞婷）

90 seconds elevator pitch below, let's go! L- is for Lynn. My name is @lynnesther, and I am an advertising and media executive that has been around for a while (7 years and counting). My career journey left footprints in editorial, consulting, and advertising. Co-founded Project WXY Collective in 2018, an independent creative agency focusing on the social front. First, then a holistic digital whole approach. I have since taken a back seat from WXY and have the “W” as the forerunner of the agency. Y- Yang. Every position I have had the opportunity to grow in gave me a chance to hone my skills and further strengthen the base that I have built. Social and influencer marketing is my passion, branding is my first love, and client management is second nature. Relationships are built upon a strong foundation and nurtured. Seeking a sense of fulfilment with like-minded peers. N- New hybrid of content, social, and influencer marketing. My proudest moments include- Growing an account organically from zero to 12.8k in 90 days and having a consistent 7.5% engagement rate as compared to industry standards of 1.2%. Forecasted an influencer campaign at 600K impressions, which ended with 6 million. Always, upgrading my Facebook Blueprint, and Google Analytics. Familiar with Meltwater, Brandwatch, and WeChat social listening, CMS systems. Won global pitches, and integrated various digital and social strategies together with established partners to present a 360 media plan for clients. 48/7 with mainstream social media channels such as Facebook, Instagram, TikTok, LinkedIn, WeChat, Weibo, RED Xiao Hong Shu N- New beginnings and partnerships. Business development, talking to people, staring at numbers, planning pipelines, and building careers- this is something that excites me greatly and I hope this is a skill set I can bring anywhere. Being effectively bilingual in English and Mandarin, with the ability to speak Cantonese and Shanghainese dialects, communicating and closing deals are some of my greatest strengths in any of these languages. In one of my previous roles, I did communications for a Chinese tech brand for Global markets. Migration, new business, and brand development. If you found me interesting, my experiences below are in growing milestones, and if you like to... Let’s have an oat milk flat white/ earl grey or maybe a whisky on the rocks?