marketing director | 13+ years brand management & communication | product innovation | go-to-market strategy@ Mars
Chaoyang District, Beijing, China
Yanyan Li
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Beijing University of Posts and Telecommunications
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FlashIntel GPTYanyan Li is a highly experienced marketing professional with 15.2 years of work experience. He has a strong background in customer insight, brand equity, and shopper marketing. Yanyan has worked with over 12 brands with P&L and has proven success records in various cultures. He is skilled in team management, collaboration, and external agency groups. Yanyan has held positions such as Marketing Director at Mars and Reckitt, and has also worked as a Marketing Manager at Yili Group. He is currently based in Beijing, China.
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About
Solid end to end Marketing skills and experience, owned over 12 brands with P&L. Proven success records to in different cultures, including International Companies (China and Oversea experiences) & Local Company. Strong Leadership in team management, collaboration with multi-function teams and external agency groups.
Work Experience
marketing director | 13+ years brand management & communication | product innovation | go-to-market strategy
Marketing Director, CHOcolate Seasonal & Gifting; M&m’s
Marketing Director
Manufacturing
Yanyan Li's Professional Milestones
- Marketing Manager, Durex, Developing Markets (2015-06-01~2018-06-01): Successfully targeted and targeted marketing campaigns, driving market reach and driving audience engagement.
- Marketing Associate Director (2013-12-01~2015-06-01): Developed and executed successful marketing campaigns, driving increased brand visibility and market share.
Education
Information Technology
978307200-1104537600Skill
Customer Insight
Brand Equity
Shopper Marketing
Brand Management
Fmcg
Consumer Products
Marketing Management
Ac Nielsen
Nielsen
Market Planning
Competitive Analysis
Marketing Strategy
Marketing Research
Segmentation
Market Research
Market Analysis
International Marketing
Cross Functional Team Leadership
Product Marketing
Certification
Colleagues
Other Named Yanyan Li
Frequently asked questions
We found 3 Yanyan Li's email addresses
Yanyan Li works for Mars
Yanyan Li's role in Mars is marketing director | 13+ years brand management & communication | product innovation | go-to-market strategy
Yanyan Li works in the industry of Manufacturing
Yanyan Li's colleagues are Leah Camparone, PMP,Joshi Rajat,Amber Garcia
Yanyan Li's latest job experience is marketing director | 13+ years brand management & communication | product innovation | go-to-market strategy at Mars
Yanyan Li's latest education in Beijing University of Posts and Telecommunications
