Yi Huang

Yi is currently an analyst in the marketing area. She has diverse experience in marketing, consulting, market research, media, and advertising. She is also an innovative data enthusiast and story-teller, able to transfer insights from data analysis into actionable recommendations with strong business acumen. She is a detail-oriented person and adaptable to fast-moving challenges and environments. I enjoy the process of solving problems or finding those underlined patterns of the market through an analytical and logical approach, combined with a creative mind. For the role of marketing analyst, what I find attractive is that it is all about making things clear, I can follow stat and graphs to present the data and text vividly to the viewer. ​ However, the even more interesting part about this role is that many of the solutions should use reasoning that is not immediately obvious, they should be approached by a step-by-step logic, combined with the customer-driven mindset and curiosity of identifying market changes. ​ That is what I believe will set the marketing analyst apart from other roles in the world of business: To be sensitive, to understand anything that may connect to each other, and offer multiple angles to take a step further in the marketing field.