Yinan Cheng
Analyst@ BDA
Peking, Beijing, China
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Yinan Cheng is a highly experienced professional with 11.4 years of work experience. He possesses a wide range of skills including SPSS, Microsoft Excel, piano, soccer, and PowerPoint. Based in Beijing, China, Yinan has a strong background in the Chinese internet sector, particularly in e-commerce, online community, pharmacy, and O2O service. He has conducted research on various internet companies and start-ups, demonstrating his deep understanding of Chinese internet users. Yinan is also a fan of Zhihu, a popular website that introduces psychology to the public and uses psychology science and research findings to explain real world phenomena.
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Emails and Phone Numbers

@bda.com
@zhihu.com
@bdainc.com
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About

Having abundant experience and understanding on Chinese internet sector, especially e-commerce (and traditional retail), online community, online pharmacy, O2O service (primarily dining and education); somewhat knowledgeable to internet finance, online game, online video. Executed various customer/consumer researches on several mature internet companies and start-ups and having rather deep understanding to Chinese internet users. Having 400,000+ fans on Zhihu (www.zhihu.com) with a real name account (程毅南), primarily famous for articles that introduce psychology to the public and utilizing psychology science and research findings to explain real world phenomena

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Work Experience

Beijing,China

Investment Management

408
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Yinan Cheng's Professional Milestones

  • Analyst (2013-06-01~2015-06-01): Conducted thorough market research, identifying key trends and solutions for global business growth.
  • Content Operation - Internet And Technology Topics (2016-03-01~2017-08-01): Implementing efficient content operations, optimizing user experience, and maximizing content quality for both online and technology platforms.
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