Yoav Herstein

Sorry to be the one to break the news, hope you won’t hold it against me when we meet - it’s time to face the awkward elephant in the room - your prospects have heard it all. Every possible pitch, every long presentation, every colorful design - they’ve been there and they are not impressed anymore. I’m sure you’ve also noticed. The world is exploding with great ideas, the ecosystem is humming with innovations, and while yours are truly the best - to your audience they sound like more of the same. Like Moses needs an Aaron, like Sherlock needs a Watson and like everybody needs to roll - VISIONARIES NEED A STORYTELLER. Sherlock has a truly great deductive mind, which no one would ever know about or understand without Dr. Watson’s Brilliant narration. Visionaries see reality in a different way, which makes for great innovations and also - marvelous misunderstandings and awkward mishaps. Over the last two decades, I have declared war on boring uninspiring brands: it's not just about color pallets or tag lines - it's about stories. I led countless creative branding projects in Israel and abroad, with more than half a dozen successful startup exits, including 5min, Equivio, Cloudyn, and Eccella. I was in charge of branding projects with companies like Microsoft, Marvell, AOL and Panaya. If you want to move people you have to move people, harness storytelling to evoke emotion that generates action. ☘ WHO SHOULD WORK WITH ME? ☘ ✯ TECH ENTERPRISES that just know there must be a better way to tell their story. THERE IS! ✯ STARTUPS in the forefront of innovation that need someone to help carve them into marketable solutions, that touch their target audience on a deeper level. ✯ HR MANAGERS in the tech industry, who know the best way to keep employees is to inspire them with the right narrative. Would you like to harness the power of EPIC storytelling into your brand? Feel free to drop some text: [email protected]