Yoshitaka Kitano

8 years experience in director position of digital marketing planning and execution at regional and local scale. Built and managed multi-cultural team to foster effective / qualified digital marketing output.Regional Director – Digital: OMD Singapore, 2020 Jan –Lead Apple’s strategy, planning and activation of performance media channels in 4x markets of Southeast Asia and India with the management of 8x digital specialists and coordination of multiple counterparts regionally and globally. Also, being the RPAC+JP lead role for Apple Online Store’s SEM program to coordinate local OMD members in 4x markets.Achievements- Elevated the agency survey score by Apple from 3 to 7 in 6 months through process reconstruction, providing strategic guidance and team restructure- Onboarded over 5x new platforms and tech partners that are being executed at regional level within a year- Led the biggest local origination campaign in Southeast Asia by coordinating OMD members, and collaborating with creative agency and media partnersComms/Digital Lead: OMD HAKUHODO Japan, 2016 Aug - 2019 DecPerformed the lead role of all Apple Japan digital activities from SEM, Programmatic, Social to Insertion buy digitals with the management of 11 team members. Also, served as comms planning lead for local origination campaigns through the collaboration with creative agency and media partner.Achievements- Increased Apple’s digital spent by over 30% YoY for 2 years consecutively- Unlocked over 10 new platforms through strong negotiation and relationshipwith media partners- Strategised and executed 2x local origination campaigns by collaboratingwith creative agency and managing end-to-end media planning and executionSearch Specialist: Group M Connect Japan, 2013 Oct - 2016 JulConducted digital media planning and activation of SEM, Display, SEO, Analytics, Video and Social ads. Involved in the global and local Search clients from Apple Online Store, Qantas and Singapore Tourism Board for SEM, as well as Louis Vuitton, Dyson, L’occitane and Unicharm for SEO.