Younus Kamal يونس كمال

OBJECTIVES: I envision to remain interesting and thrive to prove my passion for marketing field through my creativity and intelligence. EXPERTISE Corporate & Brand communication, Media & Advertising, Marketing Strategies & Campaigns, Events & Sponsorship, Product Positioning & Branding, Public Relations, Creative Team Leadership, Web & Print Content Development, Sales Collateral & Support, Market Research, Social Media Management, Outdoor Advertising and New Product Launch. ACHIEVEMENTS in IIL: • Conducted first ever market research on pipe industry of Pakistan • Introduced Company’s first ever retail outlet at IBL center, Karachi • Developed corporate documentary for the company and group • Contributed in 3 award winning annual reports • Best stall award in the IAPEX Lahore and Karachi Exhibition in 2010 • Out of box activity winner in sales conference 2012 • Indicated the potential steel and plastic segments that enabled the company to introduced 6 new products • Developed in-house design team which saves almost Rs. 2 million/annum • Introduced dealer’s performance management and incentive schemes for the first time which gives sales boost of almost 10% to SPLY